It’s common for many website owners to attempt using Google Ads on their own. Sometimes this produces poor results due to their (site owner’s) lack of knowledge of how these advertising platforms work. While others are able to get the campaign to perform but need the account to be taken to the next level.
In other (unfortunate) cases site owners outsource the management to an agency or contractor that offers them the lowest management fee. This usually results in poor management and can result in accounts overspend and underperforming.
If any of these scenarios apply to you you, it may be time for you to consider using a certified Google Ads manager, such as myself.